Design and creativity are deeply ingrained in me. As a child, I created collections for my dolls and made countless paper models. My exceptional talent did not go unnoticed – my stepfather encouraged me early on to develop and refine my skills.
In my youth, I immersed myself in art: I spent hours studying roots, antiques, and Madonnas, capturing the beauty of nature. This passion eventually led me to an art school, where renowned artists like Gottfried Helnwein and Hermann Nitsch had also studied. In Venice, I deepened my knowledge of interior design, expanding my creative range.
My professional journey began in some of Austria’s most prestigious and innovative advertising agencies, where I contributed to groundbreaking campaigns, including those for Palmers and Römerquelle. I was also involved in designing the iconic Hotel Sacher logo. At 26, I founded my own advertising agency, quickly attracting major clients such as Radatz, Wienerberger, and Piatnik Games. I’m particularly proud of my designs for several Piatnik games, including the famous "Activity" game.
However, my greatest passion has always been the desire to make the world a better place. This led me to establish a publishing house for scientific journals. The "Star Observer", the most successful space magazine in the German-speaking world, became one of my most prominent achievements. A highlight was our special edition on the 1999 solar eclipse, which sold out completely—an extraordinary event in the magazine industry.
In 2003, I launched a new project: La Bella Vita, a high-end society and lifestyle magazine. This publication introduced me to the world of Ferrari and high society. One of the most memorable experiences during this time was attending a Formula 1 race in Monte Carlo, where I had the chance to meet Michael Schumacher in the Ferrari pit lane.
At the same time, I began designing jewelry and presented my creations alongside fashion designer La Hong at fashion shows. For the readers of Star Observer, I created an exclusive "Star Collection". The first piece, a blue star ring, was purchased by Dolly Buster’s husband as a gift for her. Today, Dolly Buster wears several of my spiritual jewelry pieces, each imbued with deep personal meaning.
With every piece of jewelry I create, I bring not only creativity but also spirituality and energy to life – for those who seek both beauty and depth.